Leadership Team


Brandon Witte, President and CEO

Brandon Witte is the President and CEO of Sightline Systems. Prior to joining Sightline Systems in October 2006, Brandon was a Director with CGI, a large consulting and outsourcing company. In that role, he was part of the corporate strategic venture group, focusing on the capture of large outsourcing contracts. Brandon’s primary focus was on the application support and development aspects of these opportunities. He was responsible for the transition activities of key accounts, providing critical project oversight. Previously, Brandon served as CTO for InsideOut Technologies, a wholly-owned subsidiary of American Management Systems (AMS). While serving as CTO he was responsible for the architecture and operations of the company’s managed credit offerings. Brandon has multiple patents pending for the NetCredit and Identicate product suites, developed by InsideOut Technologies and now part of CGI. Brandon holds a BA in Management Science from Virginia Polytechnic Institute and State University.


Mike Madsen, Senior Vice President of Product Management

Mike Madsen is the Senior Vice President of Product Management at Sightline Systems.  Mike’s previous experience includes 10 years as a Vice President at CGI, a large consulting and outsourcing company. In his most recent role there he was responsible for Program and Product Management for the U.S. infrastructure business.  Prior to that Mike served as a Director at American Management Systems (AMS) where he oversaw the development and support of the company’s financial services product suite. Mike holds a MS degree in Computer Science from George Mason University and a BS degree in Economics and Computer Science from the University of South Dakota.


Jay Mottley, Vice President, IIoT Sales

Jay Mottley is the Vice President of IIoT Sales for Sightline Systems. Throughout his career, he has designed IIoT systems to get the maximum return on energy efficiency, preventive/predictive maintenance and engineered production solutions. His work on sensors, actuators, control panels, VFD’s, SCADA systems and PLC interfaces brings significant insight into Sightline’s Enterprise Data Management (EDM) solutions and manufacturing analytics platform. He has spent much of his career in owning a capital equipment distributor focusing on air compressors, motors, variable speed drives, pumps and pneumatic systems. Jay also has a consulting background in healthcare, military logistics, distribution software, commercial real estate and e-commerce. Jay graduated from Allegheny College with a degree in Biology. He is currently enrolled at MIT – Sloan School of Management in the Executive Program.



Debra Ray, Director of Consulting Services

Debra Ray is the Director of Consulting Services at Sightline Systems. She oversees all post-sales support activities, including software documentation and release management, training, and on-going software support to ensure that Sightline users enjoy the maximum benefit from their investment in the Sightline product line. Over the last 20 years, Debra has delivered training courses around the world and has spoken at various user and corporate conferences throughout the United States. Debra holds a BA from the University of Virginia.



Allyn Armstrong, Manufacturing Industry Lead

Allyn Armstrong is the Manufacturing Industry Lead for Sightline System’s Enterprise Data Management (EDM) solutions and provides manufacturing industry expertise on the Industrial Internet of Things (IIoT), along with direct relationships with strategic business partners, technology resellers and system integrators. Allyn’s pedigree includes key manufacturing and operating roles in Fortune 1000 companies, large technology firms and operations improvement consulting firms. He is experienced and versatile in operations technology (OT), information technology (IT) and top-tier ERP applications. Allyn holds a Masters of Executive Business Administration (EMBA) and a BS degree in Chemical Engineering from The Ohio State University.